The Marketing Of Academic National And Public Libraries Worldwide

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The Value of Academic Libraries

The Value of Academic Libraries
  • Author : Megan Oakleaf
  • Publisher : Assoc of Cllge & Rsrch Libr
  • Release Date : 2010
  • Total pages : 211
  • ISBN : 9780838985687
  • File Size : 42,8 Mb
  • Total Download : 221
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This report provides Association of College and Research Libraries (ACRL) leaders and the academic community with a clear view of the current state of the literature on value of libraries within an institutional context, suggestions for immediate "Next Steps" in the demonstration of academic library value, and a "Research Agenda" for articulating academic library value. Its focus is to help librarians understand, based on professional literature, the current answer to the question, "How does the library advance the missions of the institution?" This report is also of interest to higher educational professionals external to libraries, including senior leaders, administrators, faculty, and student affairs professionals.

Creating the Customer-Driven Academic Library

Creating the Customer-Driven Academic Library
  • Author : Jeannette Woodward
  • Publisher : American Library Association
  • Release Date : 2009
  • Total pages : 209
  • ISBN : 9780838909768
  • File Size : 16,7 Mb
  • Total Download : 494
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In this book, the author attacks these and other pressing issues facing today's academic librarians. Her trailbrazing strategies centre on keeping the customer's point of view in focus at all times to help you to integrate technology to meet today's student and faculty needs.

Fundamentals of Collection Development & Management

Fundamentals of Collection Development & Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release Date : 2004
  • Total pages : 364
  • ISBN : 0838908535
  • File Size : 39,9 Mb
  • Total Download : 272
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Taking a fresh approach, this comprehensive guide outlines the step-by-step process of collection development and management. Expert librarian Peggy Johnson offers tips for organizing and staffing, conceiving policy and creating budgets, and developing, marketing and evaluating collections.

Libraries in the Federal Republic of Germany

Libraries in the Federal Republic of Germany
  • Author : Gisela von Busse,Horst Ernestus
  • Publisher : Wiesbaden : Harrassowitz
  • Release Date : 1972
  • Total pages : 336
  • ISBN : UOM:39015033792402
  • File Size : 32,6 Mb
  • Total Download : 284
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PDF book entitled Libraries in the Federal Republic of Germany written by Gisela von Busse,Horst Ernestus and published by Wiesbaden : Harrassowitz which was released on 1972 with total hardcover pages 336, the book become popular and critical acclaim.

Marketing Library and Information Services: International Perspectives

Marketing Library and Information Services: International Perspectives
  • Author : IFLA
  • Publisher : Walter de Gruyter
  • Release Date : 2006-01-01
  • Total pages : 435
  • ISBN : 9783598440199
  • File Size : 40,6 Mb
  • Total Download : 436
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing the Library

Marketing the Library
  • Author : Benedict A. Leerburger
  • Publisher : White Plains, N.Y. : Knowledge Industry Publications
  • Release Date : 1982
  • Total pages : 136
  • ISBN : UOM:39015008013362
  • File Size : 26,8 Mb
  • Total Download : 398
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Marketing: a response to a need; Basic publicity techniques; Special programs and events; Developing and maintaining community relations; Fund raising; Marketing academic and special libraries.

International Dictionary of Library Histories

International Dictionary of Library Histories
  • Author : David H. Stam
  • Publisher : Routledge
  • Release Date : 2001-11
  • Total pages : 1086
  • ISBN : 9781136777851
  • File Size : 51,8 Mb
  • Total Download : 145
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Following the format of Fitzroy Dearborn's highly successful International Dictionary of Historic Places and International Dictionary of University Histories, the International Dictionary of Library Histories provides basic information for each institution - location and holdings - followed by an extensive (1,000-5,000 word) essay on its history as well as a Further Reading list. In addition, the dictionary includes introductory articles on the history of various types of libraries and a library history in various regions of the world. The dictionary profiles more than 200 institutions from around the world, including the world's most important research libraries and other libraries with globally or regionally notable collections, innovative traditions, and significant and interesting histories. The essays take advantage of the growing scholarship of library history to provide insightful overviews of each institution, including not only the traditional values of these libraries but their innovations as well, such as developments in automated systems and electronic delivery. The profiles will emphasize the unique materials of research in these institutions - archives, manuscripts, personal and institutional papers. The introductory articles on types of libraries include topics ranging from theological libraries to prison libraries, from the ancient to the digital. An international team of more than 200 leading scholars in the field have contributed essays to the project.

Quality Management for Information and Library Managers

Quality Management for Information and Library Managers
  • Author : Peter Brophy,Kate Coulling
  • Publisher : Gower Publishing Company
  • Release Date : 1996
  • Total pages : 216
  • ISBN : UOM:39015038421387
  • File Size : 25,9 Mb
  • Total Download : 791
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This book introduces the concepts of quality management to information and library managers and those in related service industries and suggests how the strengths of the quality movement can be harnessed by those working in the sector. The first part examines how quality management has developed in other areas with particular reference to services, and shows how Total Quality Management can contribute to improved performance and effectiveness. In the second part, quality management in the library and information sector is reviewed, with particular reference to mission, performance measurement and charters. The emphasis is on quality management as an holistic approach which needs to permeate all parts of the organization, whilst retaining the primary focus of meeting customer needs. There is an extensive bibliography of sources from both library and information services and other service, commercial and industrial backgrounds.

A Place at the Table

A Place at the Table
  • Author : Kathleen de la Pena McCook
  • Publisher : American Library Association
  • Release Date : 2000-06
  • Total pages : 136
  • ISBN : 0838907881
  • File Size : 36,8 Mb
  • Total Download : 408
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While libraries deliver a vital public service within diverse communities, they are often invisible in the community development process initiated by civic planners, activists, and local government officials. Award-winning librarian, educator, author, and activist, Kathleen de la Pena McCook challenges librarians everywhere to get involved early by demanding a place at the community planning and development table. Describing the experiences and insights of librarians who have blazed trails of community involvement and development around the country, McCook outlines practical ways to: Become involved in policy making early and build a grassroots campaign; Connect with powerful partners in the community visioning process; Promote the tangible strengths and assets of the library.

Canadian Libraries

Canadian Libraries
  • Author : Henry Cummings Campbell
  • Publisher : [Hamden, Conn.] : Linnet Books
  • Release Date : 1971
  • Total pages : 124
  • ISBN : UOM:39015034758766
  • File Size : 40,8 Mb
  • Total Download : 233
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PDF book entitled Canadian Libraries written by Henry Cummings Campbell and published by [Hamden, Conn.] : Linnet Books which was released on 1971 with total hardcover pages 124, the book become popular and critical acclaim.

Marketing Library and Information Services

Marketing Library and Information Services
  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release Date : 2006
  • Total pages : 448
  • ISBN : 3598117531
  • File Size : 41,9 Mb
  • Total Download : 253
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Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Library Management and Marketing in a Multicultural World

Library Management and Marketing in a Multicultural World
  • Author : James L. Mullins
  • Publisher : Walter de Gruyter
  • Release Date : 2007-01-01
  • Total pages : 382
  • ISBN : 9783598440267
  • File Size : 36,9 Mb
  • Total Download : 796
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The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Developing Reference Collections and Services in an Electronic Age

Developing Reference Collections and Services in an Electronic Age
  • Author : Kay Ann Cassell
  • Publisher : Unknown
  • Release Date : 1999
  • Total pages : 160
  • ISBN : UOM:39015042999808
  • File Size : 45,6 Mb
  • Total Download : 790
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The massive shift in how information is now published and collected has space, cost, and service policy implications for every library's reference collection. This detailed how-to has two purposes: first, to help reference librarians plan, select, and develop these new collections; second, to help them rework their services in light of changing collections. Cassell discusses selection criteria (with examples), examines the future of the format in the reference collection, and the types of material (e.g.: full text encyclopedia or index). Readers are guided through the necessary collection development decisions, including the advantages and disadvantages of print vs. electronic media for content, content appropriateness for the format, demand, cost (required software and hardware), space (required equipment), time (installation), and the learning curve needed to use -- and teach -- new electronic reference tools. Details on reference book publishers and trends, recommended print and electronic evaluation tools, user and staff education, suggestions, model policies, checklists, forms, and planning tools for the new reference department complete this practical and essential manual.

The Freedom to Read

The Freedom to Read
  • Author : American Library Association
  • Publisher : Unknown
  • Release Date : 1953
  • Total pages : 6
  • ISBN : UIUC:30112060168629
  • File Size : 20,5 Mb
  • Total Download : 757
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PDF book entitled The Freedom to Read written by American Library Association and published by Unknown which was released on 1953 with total hardcover pages 6, the book become popular and critical acclaim.

The Library in Society

The Library in Society
  • Author : A. Robert Rogers,Kathryn McChesney
  • Publisher : Littleton, Colo. : Libraries Unlimited
  • Release Date : 1984
  • Total pages : 312
  • ISBN : UOM:39015008484522
  • File Size : 41,6 Mb
  • Total Download : 689
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PDF book entitled The Library in Society written by A. Robert Rogers,Kathryn McChesney and published by Littleton, Colo. : Libraries Unlimited which was released on 1984 with total hardcover pages 312, the book become popular and critical acclaim.

Current Issues Resource Builder

Current Issues Resource Builder
  • Author : Anonim
  • Publisher : McFarland & Company Incorporated Pub
  • Release Date : 1989
  • Total pages : 424
  • ISBN : UOM:39015019226615
  • File Size : 40,5 Mb
  • Total Download : 739
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Lists organizations that provide pamphlets and other forms of information on a wide range of subjects from acid rain to world cultures

The National Library of Canada

The National Library of Canada
  • Author : Ian Wees
  • Publisher : Unknown
  • Release Date : 1978
  • Total pages : 76
  • ISBN : UOM:39015033788889
  • File Size : 41,5 Mb
  • Total Download : 991
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PDF book entitled The National Library of Canada written by Ian Wees and published by Unknown which was released on 1978 with total hardcover pages 76, the book become popular and critical acclaim.

APAIS 1991: Australian public affairs information service

APAIS 1991: Australian public affairs information service
  • Author : Anonim
  • Publisher : National Library Australia
  • Release Date : 2023
  • Total pages : 1022
  • ISBN : 1230987654XX
  • File Size : 54,5 Mb
  • Total Download : 738
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PDF book entitled APAIS 1991: Australian public affairs information service written by Anonim and published by National Library Australia which was released on 2023 with total hardcover pages 1022, the book become popular and critical acclaim.

Library Orthodoxies

Library Orthodoxies
  • Author : Blaise Cronin
  • Publisher : Unknown
  • Release Date : 1991
  • Total pages : 258
  • ISBN : UOM:39015022277381
  • File Size : 39,9 Mb
  • Total Download : 194
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PDF book entitled Library Orthodoxies written by Blaise Cronin and published by Unknown which was released on 1991 with total hardcover pages 258, the book become popular and critical acclaim.

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
  • Author : Trine Kolderup Flaten
  • Publisher : Walter de Gruyter
  • Release Date : 2008-11-03
  • Total pages : 464
  • ISBN : 9783598440229
  • File Size : 46,8 Mb
  • Total Download : 553
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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Dictionary for Library and Information Science

Dictionary for Library and Information Science
  • Author : Joan M. Reitz
  • Publisher : Libraries Unlimited
  • Release Date : 2004
  • Total pages : 804
  • ISBN : 1591580757
  • File Size : 45,8 Mb
  • Total Download : 997
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This dictionary is an english-language resource for terminology used in all types of libraries. With more than 4,000 terms and cross-references, the dictionary's content has been carefully selected and includes terms from publishing, printing, literature, and computer science.