Methods In Consumer Research

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Methods in Consumer Research, Volume 1

Methods in Consumer Research, Volume 1
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release Date : 2018-01-02
  • Total pages : 582
  • ISBN : 9780081012581
  • File Size : 40,8 Mb
  • Total Download : 179
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Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
  • Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
  • Publisher : Routledge
  • Release Date : 2019-04-15
  • Total pages : 528
  • ISBN : 9781351137706
  • File Size : 18,7 Mb
  • Total Download : 610
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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Methods in Consumer Research, Volume 2

Methods in Consumer Research, Volume 2
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing Limited
  • Release Date : 2018-01-04
  • Total pages : 478
  • ISBN : 008101743X
  • File Size : 31,8 Mb
  • Total Download : 775
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Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.

Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Taylor & Francis
  • Release Date : 2018-12-07
  • Total pages : 414
  • ISBN : 9781317280415
  • File Size : 54,6 Mb
  • Total Download : 382
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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Qualitative Methods for Consumer Research

Qualitative Methods for Consumer Research
  • Author : Thomas Bjorner
  • Publisher : Unknown
  • Release Date : 2016-01-01
  • Total pages : 272
  • ISBN : 8741258533
  • File Size : 32,6 Mb
  • Total Download : 143
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Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within product innovation/development). It provides guidelines on how to properly conduct interviews, make observations, and use document data. Furthermore, it outlines specific procedures for analyzing textual, visual, and electronic information.

Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research
  • Author : Mario Mazzocchi
  • Publisher : SAGE
  • Release Date : 2008-05-22
  • Total pages : 432
  • ISBN : 9781446204016
  • File Size : 53,9 Mb
  • Total Download : 287
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Research Methods in Consumer Law

Research Methods in Consumer Law
  • Author : Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
  • Publisher : Edward Elgar Publishing
  • Release Date : 2023
  • Total pages : 584
  • ISBN : 9781785366611
  • File Size : 24,7 Mb
  • Total Download : 560
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Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.

Statistical Methods in Food and Consumer Research

Statistical Methods in Food and Consumer Research
  • Author : Maximo C. Gacula, Jr.,Jagbir Singh,Jian Bi,Stan Altan
  • Publisher : Academic Press
  • Release Date : 2008-12-01
  • Total pages : 888
  • ISBN : 0080920330
  • File Size : 21,5 Mb
  • Total Download : 354
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Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as well as two new chapters. Covering the application of techniques including R-index, the Bayesian approach for sensory differences tests, and preference mapping in addition to several other methodologies, this is the comprehensive reference needed by those studying sensory evaluation and applied statistics in agriculture and biological sciences. Research professionals working with food, beverages, healthcare, cosmetics, and other related areas will find the book a valuable guide to the variety of statistical methods available. Provides comprehensive coverage of statistical techniques in sensory testing Includes data compiled from real-world experiments Covers the latest in data interpretation and analysis Addresses key methods such as R-index, Thursonian Discriminal Distances, group sequential tests, beta-binomial tests, sensory difference and similarity tests, just-about-right data, signal-to-noise ratio, analysis of cosmetic data, Descriptive Analysis, claims substantiation and preference mapping

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
  • Author : Russell W. Belk
  • Publisher : Edward Elgar Publishing
  • Release Date : 2007
  • Total pages : 608
  • ISBN : 9781847204127
  • File Size : 48,7 Mb
  • Total Download : 521
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Qualitative Research Methods in Consumer Psychology

Qualitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Psychology Press
  • Release Date : 2015-08-20
  • Total pages : 352
  • ISBN : 9781317690276
  • File Size : 34,5 Mb
  • Total Download : 164
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Qualitative Marketing Research

Qualitative Marketing Research
  • Author : Dominika Maison
  • Publisher : Routledge
  • Release Date : 2018-09-24
  • Total pages : 238
  • ISBN : 9780429883385
  • File Size : 32,5 Mb
  • Total Download : 834
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This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-Method and Qualitative Approaches
  • Author : Takhar-Lail, Amandeep
  • Publisher : IGI Global
  • Release Date : 2014-08-31
  • Total pages : 300
  • ISBN : 9781466663725
  • File Size : 36,9 Mb
  • Total Download : 276
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Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Consumer Psychology: A Study Guide to Qualitative Research Methods

Consumer Psychology: A Study Guide to Qualitative Research Methods
  • Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
  • Publisher : Verlag Barbara Budrich
  • Release Date : 2016-04-18
  • Total pages : 168
  • ISBN : 9783847408918
  • File Size : 35,6 Mb
  • Total Download : 518
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research
  • Author : Krittinee Nuttavuthisit
  • Publisher : Springer
  • Release Date : 2019-02-13
  • Total pages : 315
  • ISBN : 9789811361425
  • File Size : 30,6 Mb
  • Total Download : 749
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This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research
  • Author : Russell Belk,Eileen Fischer,Robert V Kozinets
  • Publisher : SAGE
  • Release Date : 2012-12-14
  • Total pages : 240
  • ISBN : 9781446290392
  • File Size : 42,9 Mb
  • Total Download : 900
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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Formative Research in Social Marketing

Formative Research in Social Marketing
  • Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
  • Publisher : Springer
  • Release Date : 2016-10-07
  • Total pages : 290
  • ISBN : 9789811018299
  • File Size : 47,9 Mb
  • Total Download : 202
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Alternative Market Research Methods

Alternative Market Research Methods
  • Author : David Longbottom,Alison Lawson
  • Publisher : Routledge
  • Release Date : 2016-09-13
  • Total pages : 312
  • ISBN : 9781317550372
  • File Size : 40,9 Mb
  • Total Download : 855
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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Essentials of Marketing Research

Essentials of Marketing Research
  • Author : Kenneth E. Clow,Karen E. James
  • Publisher : SAGE
  • Release Date : 2013-01-09
  • Total pages : 521
  • ISBN : 9781412991308
  • File Size : 50,6 Mb
  • Total Download : 407
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
  • Author : Frank R. Kardes,Paul P. Herr,Norbert Schwarz
  • Publisher : Routledge
  • Release Date : 2019-04-15
  • Total pages : 1333
  • ISBN : 9780429687594
  • File Size : 53,5 Mb
  • Total Download : 343
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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Rapid Sensory Profiling Techniques

Rapid Sensory Profiling Techniques
  • Author : J Delarue,B Lawlor,M Rogeaux
  • Publisher : Elsevier
  • Release Date : 2014-11-28
  • Total pages : 584
  • ISBN : 9781782422587
  • File Size : 16,8 Mb
  • Total Download : 290
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Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their applications in new product development and consumer research. Finally, part four explores the applications of rapid methods in testing specific populations.

Handbook of Marketing Scales

Handbook of Marketing Scales
  • Author : William O. Bearden,Richard G. Netemeyer,Association for Consumer Research (U.S.)
  • Publisher : SAGE
  • Release Date : 1999-11-12
  • Total pages : 568
  • ISBN : 076191000X
  • File Size : 47,9 Mb
  • Total Download : 586
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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.