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Global Luxury

Global Luxury
  • Author : Pierre-Yves Donzé,Rika Fujioka
  • Publisher : Unknown
  • Release Date : 2017-10-05
  • Total pages : 287
  • ISBN : 9789811052361
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Summary : This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Consumers and Luxury

Consumers and Luxury
  • Author : Joe Clifford
  • Publisher : Unknown
  • Release Date : 1999
  • Total pages : 276
  • ISBN : 0719052742
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Summary : This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.

Luxury World

Luxury World
  • Author : Mark Tungate
  • Publisher : Unknown
  • Release Date : 2009-10-03
  • Total pages : 272
  • ISBN : 9780749458560
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Summary : The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Critical Luxury Studies

Critical Luxury Studies
  • Author : John Armitage
  • Publisher : Unknown
  • Release Date : 2016-04-18
  • Total pages : 242
  • ISBN : 9781474402620
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Summary : Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

The Third Realm of Luxury

The Third Realm of Luxury
  • Author : Joanne Roberts,John Armitage
  • Publisher : Unknown
  • Release Date : 2019-10-31
  • Total pages : 224
  • ISBN : 9781350062795
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Summary : In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.

Sustainability in Luxury Fashion Business

Sustainability in Luxury Fashion Business
  • Author : Chris K. Y. Lo,Jung Ha-Brookshire
  • Publisher : Unknown
  • Release Date : 2018-05-12
  • Total pages : 194
  • ISBN : 9789811088780
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Summary : This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands
  • Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
  • Publisher : Unknown
  • Release Date : 2021-03-26
  • Total pages : 351
  • ISBN : 9781799858836
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Summary : In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Fighting Hydra-like Luxury

Fighting Hydra-like Luxury
  • Author : Emanuela Zanda
  • Publisher : Unknown
  • Release Date : 2013-10-16
  • Total pages : 184
  • ISBN : 9781472519702
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Summary : From the Old Testament to Elizabethan England, luxury has been morally condemned. In Rome, sumptuary laws (laws controlling consumption) seemed the only weapon to defeat 'hydra-like luxury', the terrible monster that was weakening even the strongest citizens. The first Roman sumptuary law, the Lex Appia, declared that no woman could possess more than a half ounce of gold, wear a dress of different colours, or ride in a carriage in any city unless for a public ceremony. Laws listed how many different colours could be worn by members of different social classes: peasants could wear one colour, soldiers in the army could wear two, army officers could wear three, and members of the royal family could wear seven. A law passed by Emperor Aurelian stated that men couldn't wear shoes that were red, yellow, green, or white, and that only the emperor and his sons could wear red or purple shoes. A variety of other laws limited how much people could spend on parties and how many people they could invite. In this book, Emanuela Zanda explores the purposes behind the enactment of such legislation in Rome during the Republic. She engages with the historical-literary polemic against luxury and focuses on government intervention in matters of extravagance by taking into consideration not only sumptuary laws but also other measures that dealt with self-indulgence. She addresses and answers a number of questions about what exactly the ruling class was trying to achieve, about its real motivations, and about the significance of the ideological discourse surrounding the enactment of these laws.

Deluxe

Deluxe
  • Author : Dana Thomas
  • Publisher : Unknown
  • Release Date : 2007-08-16
  • Total pages : 384
  • ISBN : 9781101218075
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Summary : “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

Storytelling in Luxury Fashion

Storytelling in Luxury Fashion
  • Author : Amanda Sikarskie
  • Publisher : Unknown
  • Release Date : 2020-11-22
  • Total pages : 194
  • ISBN : 9781000259681
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Summary : This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Digital Marketing Strategies for Fashion and Luxury Brands

Digital Marketing Strategies for Fashion and Luxury Brands
  • Author : Ozuem, Wilson,Azemi, Yllka
  • Publisher : Unknown
  • Release Date : 2017-10-31
  • Total pages : 460
  • ISBN : 9781522526988
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Summary : Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

International Luxury Brand Strategy

International Luxury Brand Strategy
  • Author : Pierre Xiao Lu
  • Publisher : Unknown
  • Release Date : 2021-11-22
  • Total pages : 260
  • ISBN : 9780429873966
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Summary : This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.

The Business of Luxury

The Business of Luxury
  • Author : Fabio Duma,Christine Hallier Willi,Cary Steinmann
  • Publisher : Unknown
  • Release Date : 2015-02-16
  • Total pages : 62
  • ISBN : 9783728136626
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Summary : Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail. One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate – to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world. In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.

Selling Luxury

Selling Luxury
  • Author : Robin Lent,Genevieve Tour
  • Publisher : Unknown
  • Release Date : 2009-05-27
  • Total pages : 176
  • ISBN : 9780470498378
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Summary : Praise for SELLING LUXURY “Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty.” —Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA “Selling Luxury is filled with ways of exceeding each client’s expectations through offering a service that surprises and delights.” —Aaron Simpson, Group Executive Chairman, Quintessentially What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Geneviève Tour, with thirty years of combined experience, share their savoir-faire. You’ll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world’s most prestigious brands.

The Value of Luxury

The Value of Luxury
  • Author : Beata Stępień
  • Publisher : Unknown
  • Release Date : 2020-10-12
  • Total pages : 431
  • ISBN : 9783030512187
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Summary : What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Global Luxury Trends

Global Luxury Trends
  • Author : J. Hoffmann,I. Coste-Manière
  • Publisher : Unknown
  • Release Date : 2012-12-04
  • Total pages : 275
  • ISBN : 9781137287397
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Summary : The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

The Future of Luxury Brands

The Future of Luxury Brands
  • Author : Annamma Joy
  • Publisher : Unknown
  • Release Date : 2022-02-07
  • Total pages : 311
  • ISBN : 9783110732757
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Summary : The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Literature and the Idea of Luxury in Early Modern England

Literature and the Idea of Luxury in Early Modern England
  • Author : Alison V. Scott
  • Publisher : Unknown
  • Release Date : 2016-05-06
  • Total pages : 246
  • ISBN : 9781317104377
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Summary : Exploring the idea of luxury in relation to a series of neighboring but distinct concepts including avarice, excess, licentiousness, indulgence, vitality, abundance, and waste, this study combines intellectual and cultural historical methods to trace discontinuities in luxury’s conceptual development in seventeenth-century England. The central argument is that, as ’luxury’ was gradually Englished in seventeenth-century culture, it developed political and aesthetic meanings that connect with eighteenth-century debates even as they oppose their so-called demoralizing thrust. Alison Scott closely examines the meanings of luxury in early modern English culture through literary and rhetorical uses of the idea. She argues that, while ’luxury’ could and often did denote merely ’lust’ or ’licentiousness’ as it tends to be glossed by modern editors of contemporary works, its cultural lexicon was in fact more complex and fluid than that at this time. Moreover, that fuller understanding of its plural and shifting meanings-as they are examined here-has implications for the current intellectual history of the idea in Western thought. The existing narrative of luxury’s conceptual development is one of progressive upward transformation, beginning with the rise of economic liberalism amidst eighteenth-century debates; it is one that assumes essential continuity between the medieval treatment of luxury as the sin of ’luxuria’ and early modern notions of the idea even as social practises of luxury explode in early seventeenth-century culture.

Luxury Indian Fashion

Luxury Indian Fashion
  • Author : Tereza Kuldova
  • Publisher : Unknown
  • Release Date : 2016-03-24
  • Total pages : 224
  • ISBN : 9781474220941
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Summary : This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Designing for Luxury on the Bay of Naples

Designing for Luxury on the Bay of Naples
  • Author : Mantha Zarmakoupi
  • Publisher : Unknown
  • Release Date : 2014
  • Total pages : 315
  • ISBN : 9780199678389
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Summary : Based on the author's thesis (doctoral)--University of Oxford, 2007 issued under the title: Villae expolitae: aspects of the architecture and culture of Roman country houses on the Bay of Naples (c. 100 BCE-79 CE)

Handbook of Sustainable Luxury Textiles and Fashion

Handbook of Sustainable Luxury Textiles and Fashion
  • Author : Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
  • Publisher : Unknown
  • Release Date : 2015-08-10
  • Total pages : 211
  • ISBN : 9789812876331
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Summary : The first volume of this handbook explores different aspects of sustainable luxury textiles and fashion, broadly based on the following topics: Sustainability and business management, Value chain management, Use of materials and Sustainable production processes.