Handbook Of Social Media In Education Consumer Behavior And Politics

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• Author : Anonim
• Publisher : Academic Press
• Release Date : 2023-09-01
• Total pages : 0
• ISBN : 0323902375
• File Size : 10,5 Mb
• Total Download : 985
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Download Handbook of Social Media in Education, Consumer Behavior and Politics in PDF, Epub, and Kindle

Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it's use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage in politics includes the impact on political awareness, participation and its impact on election outcomes. Coverage on design and innovation includes the design of social media and tools and approaches for maximizing impact.

• Author : Janice L. Waldron,Stephanie Horsley,Kari K. Veblen
• Publisher : Oxford University Press
• Release Date : 2020-09-23
• Total pages : 656
• ISBN : 9780190660789
• File Size : 38,7 Mb
• Total Download : 144
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Download The Oxford Handbook of Social Media and Music Learning in PDF, Epub, and Kindle

The rapid pace of technological change over the last decade, particularly the rise of social media, has deeply affected the ways in which we interact as individuals, in groups, and among institutions to the point that it is difficult to grasp what it would be like to lose access to this everyday aspect of modern life. The Oxford Handbook of Social Media and Music Learning investigates the ways in which social media is now firmly engrained in all aspects of music education, providing fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined. In five sections of newly commissioned chapters, a refreshing mix of junior and senior scholars tackle questions concerning the potential for formal and informal musical learning in a networked society. Beginning with an overview of community identity and the new musical self through social media, scholars explore intersections between digital, musical, and social constructs including the vernacular of born-digital performance, musical identity and projection, and the expanding definition of musical empowerment. The fifth section brings this handbook to full practical fruition, featuring firsthand accounts of digital musicians, students, and teachers in the field. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a musical community member in an age of technologically mediated relationships that break down the limits of geographical, cultural, political, and economic place.

• Author : Gbadamosi, Ayantunji
• Publisher : IGI Global
• Release Date : 2016-05-31
• Total pages : 565
• ISBN : 9781522502838
• File Size : 34,5 Mb
• Total Download : 450
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Download Handbook of Research on Consumerism and Buying Behavior in Developing Nations in PDF, Epub, and Kindle

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

• Author : Luke Sloan,Anabel Quan-Haase
• Publisher : SAGE
• Release Date : 2017-01-26
• Total pages : 728
• ISBN : 9781473987210
• File Size : 37,8 Mb
• Total Download : 467
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Download The SAGE Handbook of Social Media Research Methods in PDF, Epub, and Kindle

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

• Author : Okojie, Mabel C.P.O.,Boulder, Tinukwa C.
• Publisher : IGI Global
• Release Date : 2020-02-01
• Total pages : 756
• ISBN : 9781799813071
• File Size : 47,5 Mb
• Total Download : 583
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Download Handbook of Research on Adult Learning in Higher Education in PDF, Epub, and Kindle

In today’s globalized world, professional fields are continually transforming to keep pace with advancing methods of practice. The theory of adult learning, specifically, is a subject that has seen new innovations and insights with the advancement of online and blended learning. Examining new principles and characteristics in adult learning is imperative, as emerging technologies are rapidly shifting the standards of higher education. The Handbook of Research on Adult Learning in Higher Education is a collection of innovative research on the methods and applications of adult education in residential, online, and blended course delivery formats. This book will focus on the impact that culture, globalization, and emerging technology currently has on adult education. While highlighting topics including andragogical principles, professional development, and artificial intelligence, this book is ideally designed for teachers, program developers, instructional designers, technologists, educational practitioners, deans, researchers, higher education faculty, and students seeking current research on new methodologies in adult education.

• Author : Saurabh Kumar Dixit
• Publisher : Taylor & Francis
• Release Date : 2017-04-07
• Total pages : 484
• ISBN : 9781317334705
• File Size : 50,5 Mb
• Total Download : 637
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Download The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism in PDF, Epub, and Kindle

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

• Author : Adria, Marco,Mao, Yuping
• Publisher : IGI Global
• Release Date : 2016-11-22
• Total pages : 503
• ISBN : 9781522510826
• File Size : 19,5 Mb
• Total Download : 726
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Download Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media in PDF, Epub, and Kindle

New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. As new social technologies are being utilized in a variety of ways, the public is able to interact more effectively in activities within their communities. The Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media addresses opportunities and challenges in the theory and practice of public involvement in social media. Highlighting various communication modes and best practices being utilized in citizen-involvement activities, this book is a critical reference source for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.

• Author : Musso, Fabio
• Publisher : IGI Global
• Release Date : 2014-05-31
• Total pages : 589
• ISBN : 9781466660755
• File Size : 12,6 Mb
• Total Download : 503
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Download Handbook of Research on Retailer-Consumer Relationship Development in PDF, Epub, and Kindle

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

• Author : Akkucuk, Ulas
• Publisher : IGI Global
• Release Date : 2019-11-15
• Total pages : 562
• ISBN : 9781799811985
• File Size : 19,6 Mb
• Total Download : 712
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Download Handbook of Research on Creating Sustainable Value in the Global Economy in PDF, Epub, and Kindle

During the first decade of the 21st century, the world has witnessed a plethora of corporate scandals, global economic crises, and rising environmental concerns. As a result of these developments, pressure has been mounting on businesses to pay more attention to the environmental and resource consequences of the products they produce and services they deliver. The Handbook of Research on Creating Sustainable Value in the Global Economy contains a collection of pioneering research on the integration of issues of sustainability within the traditional areas of management. While highlighting topics including green marketing, circular economy, and sustainable business, this book is ideally designed for managers, executives, environmentalists, economists, business professionals, researchers, academicians, and students in disciplines including marketing, economics, finance, operations management, communication science, and information technology.

• Author : Keikhosrokiani, Pantea
• Publisher : IGI Global
• Release Date : 2022-06-24
• Total pages : 484
• ISBN : 9781668441701
• File Size : 17,6 Mb
• Total Download : 382
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Download Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era in PDF, Epub, and Kindle

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

• Author : Annmarie Hanlon,Tracy L. Tuten
• Publisher : SAGE
• Release Date : 2022-06-16
• Total pages : 552
• ISBN : 9781529788433
• File Size : 32,5 Mb
• Total Download : 676
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Download The SAGE Handbook of Social Media Marketing in PDF, Epub, and Kindle

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

• Author : Alison Attrill-Smith,Chris Fullwood,Melanie Keep,Daira J. Kuss
• Publisher : Oxford University Press
• Release Date : 2019-05-16
• Total pages : 900
• ISBN : 9780192540973
• File Size : 30,8 Mb
• Total Download : 786
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Download The Oxford Handbook of Cyberpsychology in PDF, Epub, and Kindle

The internet is so central to everyday life, that it is impossible to contemplate life without it. From finding romance, to conducting business, receiving health advice, shopping, banking, and gaming, the internet opens up a world of possibilities to people across the globe. Yet for all its positive attributes, it is also an environment where we witness the very worst of human behaviour - cybercrime, election interference, fake news, and trolling being just a few examples. What is it about this unique environment that can make people behave in ways they wouldn't contemplate in real life. Understanding the psychological processes underlying and influencing the thinking, interpretation and behaviour associated with this online interconnectivity is the core premise of Cyberpsychology. The Oxford Handbook of Cyberpsychology explores a wide range of cyberpsychological processes and activities through the research and writings of some of the world's leading cyberpsychology experts. The book is divided into eight sections covering topics as varied as online research methods, self-presentation and impression management, technology across the lifespan, interaction and interactivity, online groups and communities, social media, health and technology, video gaming and cybercrime and cybersecurity. The Oxford Handbook of Cyberpsychology will be important reading for those who have only recently discovered the discipline as well as more seasoned cyberpsychology researchers and teachers.

• Author : Muhammad Jameel Yusha'u,Jan Servaes
• Publisher : Springer Nature
• Release Date : 2021-08-29
• Total pages : 649
• ISBN : 9783030697709
• File Size : 9,6 Mb
• Total Download : 484
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Download The Palgrave Handbook of International Communication and Sustainable Development in PDF, Epub, and Kindle

The Palgrave Handbook of International Communication and Sustainable Development is a major resource for stakeholders interested in understanding the role of communication in achieving the UN’S Sustainable Development Goals. Bringing together theoretical and applied contributions from scholars in Europe, Africa, the Middle East, Asia and North America, the handbook argues that communication is a key factor in achieving the global goals and suggests a review of the SDGs to consider its importance. Reflecting on the impact of COVID-19, it highlights the need for effective communication infrastructure and critically assesses the 2030 agenda and timeline. Including individual SDG and country case studies as well as integrated analysis, the chapters seek to enrich understanding of communication for development and propose crucial policy interventions. It is critical reading for researchers as well as policy makers and NGOs.

• Author : Anupama S. Kotur,Saurabh Kumar Dixit
• Publisher : Emerald Group Publishing
• Release Date : 2022-01-25
• Total pages : 576
• ISBN : 9781839829000
• File Size : 22,5 Mb
• Total Download : 347
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Download The Emerald Handbook of Luxury Management for Hospitality and Tourism in PDF, Epub, and Kindle

The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.

• Author : Dadwal, Sumesh Singh
• Publisher : IGI Global
• Release Date : 2019-11-15
• Total pages : 532
• ISBN : 9781799801337
• File Size : 43,8 Mb
• Total Download : 281
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Download Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer in PDF, Epub, and Kindle

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

• Author : Morteza Dehghani,Ryan L. Boyd
• Publisher : Guilford Publications
• Release Date : 2021-11-20
• Total pages : 651
• ISBN : 9781462548446
• File Size : 39,5 Mb
• Total Download : 409
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Download Handbook of Language Analysis in Psychology in PDF, Epub, and Kindle

Recent years have seen an explosion of interest in the use of computerized text analysis methods to address basic psychological questions. This comprehensive handbook brings together leading language analysis scholars to present foundational concepts and methods for investigating human thought, feeling, and behavior using language. Contributors work toward integrating psychological science and theory with natural language processing (NLP) and machine learning. Ethical issues in working with natural language data sets are discussed in depth. The volume showcases NLP-driven techniques and applications in areas including interpersonal relationships, personality, morality, deception, social biases, political psychology, psychopathology, and public health.

• Author : Will W. K. Ma,Wendy Wing Lam Chan,Cat Miaoting Cheng
• Publisher : Springer
• Release Date : 2019-04-30
• Total pages : 249
• ISBN : 9789811366819
• File Size : 38,8 Mb
• Total Download : 806
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Download Shaping the Future of Education, Communication and Technology in PDF, Epub, and Kindle

This book gathers selected papers from the Hong Kong Association for Educational Communications and Technology 2019 International Conference on the theme of “Shaping the Future of Education, Communication and Technology.” It contributes to a scholarly discussion that looks beyond what future media and technology can offer for education, and reflects on best practices and lessons learned from applying new media and technology in a wide range of fields. Scholars from educational technology, communication, and higher education share their research work in various formats such as empirical research, best-practice case studies, literature reviews, etc. The topics of the papers are divided into four main areas, including curriculum, pedagogy and instructional design; teaching and learning experiences with technology; online learning and open education resources; and communication and media. The book’s unique quality is its combination of perspectives and research work on communication, education and technology. Thus, it will encourage an interdisciplinary discourse and exchange concerning communication, new media, and educational practices.

• Author : Gerard Hastings,Kathryn Angus,Carol Bryant
• Publisher : SAGE
• Release Date : 2011-11-15
• Total pages : 468
• ISBN : 9781446254479
• File Size : 16,5 Mb
• Total Download : 766
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Download The SAGE Handbook of Social Marketing in PDF, Epub, and Kindle

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

• Author : Yousafzai, Shumaila,Henry, Colette,Boddington, Monique,Sheikh, Shandana,Fayolle, Alain
• Publisher : Edward Elgar Publishing
• Release Date : 2022-02-11
• Total pages : 608
• ISBN : 9781839105340
• File Size : 41,8 Mb
• Total Download : 817
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Download Handbook on the Business of Sustainability in PDF, Epub, and Kindle

This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research.

• Author : Charitha Harshani Perera,Rajkishore Nayak,Long Van Thang Nguyen
• Publisher : Springer Nature
• Release Date : 2022-09-30
• Total pages : 284
• ISBN : 9789811950179
• File Size : 9,6 Mb
• Total Download : 625
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Download Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions in PDF, Epub, and Kindle

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

• Author : Kaufmann, Hans-Ruediger
• Publisher : IGI Global
• Release Date : 2014-03-31
• Total pages : 668
• ISBN : 9781466658813
• File Size : 43,9 Mb
• Total Download : 595
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Download Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices in PDF, Epub, and Kindle

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.