Fashion Communication In The Digital Age

If you want to download Fashion Communication In The Digital Age book in PDF, ePub and kindle or read online directly from your devices, click Download button to get Fashion Communication In The Digital Age book now. This site is like a library, Use search box in the widget to get ebook that you want.

• Author : Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni
• Publisher : Springer
• Release Date : 2019-06-03
• Total pages : 300
• ISBN : 9783030154363
• File Size : 20,5 Mb
• Total Download : 356
• DOWNLOAD BOOK

Download Fashion Communication in the Digital Age in PDF, Epub, and Kindle

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

• Author : Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig
• Publisher : Springer Nature
• Release Date : 2021-09-20
• Total pages : 336
• ISBN : 9783030813215
• File Size : 18,7 Mb
• Total Download : 747
• DOWNLOAD BOOK

Download Fashion Communication in PDF, Epub, and Kindle

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

• Author : Mark Anthony Camilleri
• Publisher : Emerald Group Publishing
• Release Date : 2021-02-19
• Total pages : 340
• ISBN : 9781800712669
• File Size : 43,6 Mb
• Total Download : 780
• DOWNLOAD BOOK

Download Strategic Corporate Communication in the Digital Age in PDF, Epub, and Kindle

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

• Author : Toija Cinque,Jordan Beth Vincent
• Publisher : Bloomsbury Publishing USA
• Release Date : 2022-01-27
• Total pages : 352
• ISBN : 9781501361272
• File Size : 41,6 Mb
• Total Download : 628
• DOWNLOAD BOOK

Download Materializing Digital Futures in PDF, Epub, and Kindle

Digital, visual media are found in most aspects of everyday life, from workplaces to household devices - computer and digital television screens, appliances such as refrigerators and home assistants, and applications for social media and gaming. Each technologically enabled opportunity brings an increasingly sophisticated language with the act of pursuing the intrasensorial ways of perceiving the world around us - through touch, movement, sound and vision - that is the heart of screen media use and audience engagement with digital artifacts. Drawing on digital media's currently evolving transformation and transforming capacity this book builds a story of the multiple processes in robotics and AI, virtual reality, creative image and sound production, the representation of data and creative practice. Issues around commodification, identity, identification, and political economy are critically examined for the emerging and affecting encounters and perceptions that are brought to bear.

• Author : De Ascaniis, Silvia,Cantoni, Lorenzo
• Publisher : Edward Elgar Publishing
• Release Date : 2022-02-04
• Total pages : 400
• ISBN : 9781788970082
• File Size : 18,7 Mb
• Total Download : 718
• DOWNLOAD BOOK

Download Handbook on Heritage, Sustainable Tourism and Digital Media in PDF, Epub, and Kindle

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

• Author : Wilson Ozuem,Silvia Ranfagni
• Publisher : Springer Nature
• Release Date : 2021-07-17
• Total pages : 471
• ISBN : 9783030703240
• File Size : 33,8 Mb
• Total Download : 293
• DOWNLOAD BOOK

Download The Art of Digital Marketing for Fashion and Luxury Brands in PDF, Epub, and Kindle

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

• Author : Anonim
• Publisher : BRILL
• Release Date : 2022-01-10
• Total pages : 391
• ISBN : 9789004446595
• File Size : 27,7 Mb
• Total Download : 960
• DOWNLOAD BOOK

Download In Fashion: Culture, Commerce, Craft, and Identity in PDF, Epub, and Kindle

For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.

• Author : Prof. Alessandro De Nisco
• Publisher : Academic Conferences limited
• Release Date : 2020-09-17
• Total pages : 229
• ISBN : 9781912764686
• File Size : 55,6 Mb
• Total Download : 113
• DOWNLOAD BOOK

Download ECIE 2020 16th European Conference on Innovation and Entrepreneurship in PDF, Epub, and Kindle

The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos

• Author : Ertz, Myriam
• Publisher : IGI Global
• Release Date : 2021-10-15
• Total pages : 554
• ISBN : 9781799875468
• File Size : 54,8 Mb
• Total Download : 812
• DOWNLOAD BOOK

Download Handbook of Research on the Platform Economy and the Evolution of E-Commerce in PDF, Epub, and Kindle

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

• Author : Rossella Esther Cerchia,Barbara Pozzo
• Publisher : MDPI
• Release Date : 2021-01-13
• Total pages : 160
• ISBN : 9783039437078
• File Size : 15,6 Mb
• Total Download : 914
• DOWNLOAD BOOK

Download The New Frontiers of Fashion Law in PDF, Epub, and Kindle

Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are designed and following them through distribution and marketing phases, all the way until they reach the end-user. Contract law, intellectual property, company law, tax law, international trade, and customs law are of fundamental importance in defining this new field of law that is gradually taking shape. This volume focuses on the new frontiers of fashion law, taking into account the various fields that have recently emerged as being of great interest for the entire fashion world: from sustainable fashion to wearable technologies, from new remedies to cultural appropriation to the regulation of model weight, from advertising law on the digital market to the impact of new technologies on product distribution. The purpose is to stimulate discussion on contemporary problems that have the potential to define new boundaries of fashion law, such as the impact of the heightened ethical sensitivity of consumers (who increasingly require effective solutions), that a comparative law perspective renders more interesting. The volume seeks to sketch out the new legal fields in which the fashion industry is getting involved, identifying the new boundaries of fashion law that existing literature has not dealt with in a comprehensive manner.

• Author : Romana Andò
• Publisher : Edizioni Nuova Cultura
• Release Date : 2020
• Total pages : 316
• ISBN : 9788833653051
• File Size : 36,7 Mb
• Total Download : 597
• DOWNLOAD BOOK

Download Teaching fashion. An introduction in PDF, Epub, and Kindle

This collection of contributions was created to prove both the complexity of the contemporary fashion system as well as the richness and openness of an interdisciplinary approach to the field, that is the same that inspires the Master programme in Fashion Studies at Sapienza, University of Rome. All the authors – either scholars or professionals in their fields – are deeply involved in this educational project and they have conceived each contribution as a pedagogic tool for supporting students in better understanding the social, cultural, economic, technological, creative, environmental aspects of fashion. Therefore, this collection aimed at providing readers with a kaleidoscopic approach, a multitude of voices and perspectives; a set of blended methodologies as well as theories that try to address the challenges of the permanent and accelerating transformations of the fashion system. To understand the future of fashion we have to foster creative as well as critical thinking, working on the knowledge we got from the past and identifying changes in advance, in order to be ready – and prepared – for the challenges that are in front of us.

• Author : Management Association, Information Resources
• Publisher : IGI Global
• Release Date : 2022-05-13
• Total pages : 2012
• ISBN : 9781668462881
• File Size : 50,5 Mb
• Total Download : 206
• DOWNLOAD BOOK

Download Research Anthology on Social Media Advertising and Building Consumer Relationships in PDF, Epub, and Kindle

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

• Author : Olivier Driessens,Göran Bolin,Andreas Hepp,Stig Hjarvard
• Publisher : Springer
• Release Date : 2017-11-30
• Total pages : 338
• ISBN : 9783319629834
• File Size : 47,5 Mb
• Total Download : 565
• DOWNLOAD BOOK

Download Dynamics Of Mediatization in PDF, Epub, and Kindle

This volume sheds light on the underlying dynamics of mediatization, disentangling the actual unfolding of mediatization processes. The wide adoption and deep embedding of digital media and technology brings new questions to mediatization studies: how can we grasp this ‘deep mediatization’? In which way should we develop existing approaches of mediatization to analyse such dynamics? What are the consequences of this for theorising and empirically studying mediatization? By using these questions as a starting point, this book presents an innovative and original collection that is dedicated to both the underlying dynamics of mediatization and recent dynamics related to digital media.

• Author : Fiona Fui-Hoon Nah,Keng Siau
• Publisher : Springer Nature
• Release Date : 2020-07-10
• Total pages : 578
• ISBN : 9783030503413
• File Size : 54,9 Mb
• Total Download : 535
• DOWNLOAD BOOK

Download HCI in Business, Government and Organizations in PDF, Epub, and Kindle

This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark.* 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 42 papers presented in this volume are organized in topical sections named: digital transformation and intelligent data analysis and social media, digital commerce and marketing. *The conference was held virtually due to the COVID-19 pandemic. Chapter “The Effect of Queuing Technology on Customer Experience in Physical Retail Environments” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

• Author : Christine Stephen,Susan Edwards
• Publisher : Routledge
• Release Date : 2017-11-27
• Total pages : 160
• ISBN : 9781317224976
• File Size : 23,7 Mb
• Total Download : 472
• DOWNLOAD BOOK

Download Young Children Playing and Learning in a Digital Age in PDF, Epub, and Kindle

Young Children Playing and Learning in a Digital Age explores the emergence of the digital age and young children’s experiences with digital technologies at home and in educational environments. Drawing on theory and research-based evidence, this book makes an important contribution to understanding the contemporary experiences of young children in the digital age. It argues that a cultural and critically informed perspective allows educators, policy-makers and parents to make sense of children’s digital experiences as they play and learn, enabling informed decision-making about future early years curriculum and practices at home and in early learning and care settings. An essential read for researchers, students, policy-makers and professionals working with children today, this book draws attention to the evolution of digital developments and the relationship between contemporary technologies, play and learning in the early years.

• Author : Karl Kaser
• Publisher : Springer Nature
• Release Date : 2021-08-31
• Total pages : 240
• ISBN : 9783030784126
• File Size : 21,9 Mb
• Total Download : 714
• DOWNLOAD BOOK

Download Femininities and Masculinities in the Digital Age in PDF, Epub, and Kindle

This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.

• Author : Nuno Martins,Daniel Brandão
• Publisher : Springer Nature
• Release Date : 2020-10-22
• Total pages : 617
• ISBN : 9783030616717
• File Size : 40,8 Mb
• Total Download : 121
• DOWNLOAD BOOK

Download Advances in Design and Digital Communication in PDF, Epub, and Kindle

This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.

• Author : Vésma Kontere McQuillan
• Publisher : Frame Publishers
• Release Date : 2020-12-17
• Total pages : 164
• ISBN : 9789492311481
• File Size : 10,6 Mb
• Total Download : 300
• DOWNLOAD BOOK

Download Fashion Spaces in PDF, Epub, and Kindle

This book sets out to define fashion spaces as an emerging area of research within architectural writing. Social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as co-created, ever changing and prevailing metaspaces where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished. Can these fashion spaces have a bigger impact on consumers than real-time experience of space? How may the dialogues developing within and as result of fashion spaces influence physical retail design? Can designers use fashion spaces as sites for new cultural production? These are but some of the questions tackled by Fashion Spaces: A Theoretical View. The book is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Following an introductory essay by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen, which tackles the problematics of research in the field and presents a conceptual model for further research, seven case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of this model. Features This book explores and defines fashion spaces as an emerging area of research within retail design. It is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of the conceptual model expounded by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen.

• Author : S.M. Riad Shams,Demetris Vrontis,Yaakov Weber,Evangelos Tsoukatos Rogdia,Gabriele Santoro
• Publisher : Routledge
• Release Date : 2021-04-27
• Total pages : 216
• ISBN : 9781000380408
• File Size : 11,6 Mb
• Total Download : 919
• DOWNLOAD BOOK

Download Business Model Innovation in PDF, Epub, and Kindle

There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.

• Author : Laura Petican
• Publisher : BRILL
• Release Date : 2019-01-04
• Total pages : 315
• ISBN : 9789004392250
• File Size : 31,8 Mb
• Total Download : 646
• DOWNLOAD BOOK

Download Fashion and Contemporaneity in PDF, Epub, and Kindle

This book represents the voices of scholars, fashion designers, bloggers and artists, which speak to the pervasive nature of fashion in matters of politics, history, economics, sociology, religion, art and identity in the twenty-first century.

• Author : Nick Rees-Roberts
• Publisher : Bloomsbury Publishing
• Release Date : 2018-12-13
• Total pages : 240
• ISBN : 9781472519184
• File Size : 29,6 Mb
• Total Download : 626
• DOWNLOAD BOOK

Download Fashion Film in PDF, Epub, and Kindle

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.