Ethical And Social Marketing In Asia

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• Author : Bang Nguyen,Chris Rowley
• Publisher : Chandos Publishing
• Release Date : 2015-02-16
• Total pages : 342
• ISBN : 9780081001042
• File Size : 22,9 Mb
• Total Download : 968
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Download Ethical and Social Marketing in Asia in PDF, Epub, and Kindle

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

• Author : Carolyn Strong
• Publisher : Walter de Gruyter GmbH & Co KG
• Release Date : 2021-08-23
• Total pages : 248
• ISBN : 9783110659566
• File Size : 45,5 Mb
• Total Download : 763
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Download Ethical Approaches to Marketing in PDF, Epub, and Kindle

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

• Author : Rachel Hay,Lynne Eagle,Abhishek Bhati
• Publisher : Springer Nature
• Release Date : 2020-11-09
• Total pages : 293
• ISBN : 9789811585173
• File Size : 30,5 Mb
• Total Download : 274
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Download Broadening Cultural Horizons in Social Marketing in PDF, Epub, and Kindle

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

• Author : Bang Nguyen,T.C Melewar,Jane Hemsley-Brown
• Publisher : Routledge
• Release Date : 2019-02-13
• Total pages : 276
• ISBN : 9780429639432
• File Size : 49,5 Mb
• Total Download : 286
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Download Strategic Brand Management in Higher Education in PDF, Epub, and Kindle

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

• Author : Lukas Parker,Linda Brennan
• Publisher : Edward Elgar Publishing
• Release Date : 2020-11-27
• Total pages : 192
• ISBN : 9781786434678
• File Size : 18,9 Mb
• Total Download : 618
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Download Social Marketing and Advertising in the Age of Social Media in PDF, Epub, and Kindle

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

• Author : Syed Saad Andaleeb,Khalid Hasan
• Publisher : Emerald Group Publishing
• Release Date : 2016-12-22
• Total pages : 592
• ISBN : 9781786357458
• File Size : 21,6 Mb
• Total Download : 812
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Download Strategic Marketing Management in Asia in PDF, Epub, and Kindle

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

• Author : Farzana Quoquab,Jihad Mohammad
• Publisher : Emerald Group Publishing
• Release Date : 2023-01-26
• Total pages : 171
• ISBN : 9781800718470
• File Size : 52,7 Mb
• Total Download : 449
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Download Sustainability and Social Marketing Issues in Asia in PDF, Epub, and Kindle

Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.

• Author : Lynne Eagle,Stephan Dahl
• Publisher : SAGE
• Release Date : 2015-09-15
• Total pages : 320
• ISBN : 9781473934030
• File Size : 38,5 Mb
• Total Download : 235
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Download Marketing Ethics & Society in PDF, Epub, and Kindle

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle

• Author : Gabriele Meiselwitz
• Publisher : Springer
• Release Date : 2016-07-04
• Total pages : 474
• ISBN : 9783319399102
• File Size : 49,8 Mb
• Total Download : 870
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Download Social Computing and Social Media in PDF, Epub, and Kindle

This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.

• Author : Aung, U Zeyar Myo
• Publisher : IGI Global
• Release Date : 2015-12-22
• Total pages : 395
• ISBN : 9781466697591
• File Size : 30,5 Mb
• Total Download : 131
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Download Managerial Strategies and Practice in the Asian Business Sector in PDF, Epub, and Kindle

Due in part to globalism and economic development, the Asian business sector has been rapidly expanding. Thanks to the increasing industrialization and economic growth of China and India in particular, tourism as well as business opportunities in the Asian sector are booming. Managerial Strategies and Practice in the Asian Business Sector is a comprehensive reference source for theories and practices related to business integration in Asian countries. The research presented within this timely resource closely examines a number of essential topics such as ethics, competition, and entrepreneurship in an era of globalization and economic expansion. Illustrating innovative insights concerning the development of business strategies in this growing region, this book is an invaluable reference for business executives, students of business, academics, policy makers, or any professional concerned with globalism and the intricacies of Asian business and information technology integration in the Asian business sector.

• Author : Alan R. Andreasen
• Publisher : Georgetown University Press
• Release Date : 2001-02-05
• Total pages : 228
• ISBN : 1589013166
• File Size : 54,7 Mb
• Total Download : 366
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Download Ethics in Social Marketing in PDF, Epub, and Kindle

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

• Author : Samiul Hasan
• Publisher : Springer
• Release Date : 2017-03-31
• Total pages : 246
• ISBN : 9781493969159
• File Size : 19,7 Mb
• Total Download : 460
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Download Corporate Social Responsibility and the Three Sectors in Asia in PDF, Epub, and Kindle

This volume investigates how much governmental control is needed to reign in corporate and business greed and to make business "socially responsible" in Asia. It also questions whether business entities need to be reigned in by the government itself, or if other social, religious, or economic dynamics shape business entities in Asia. Moreover, it looks at how the Asian third sector influences BSR/CSR activities.

• Author : Elaine L. Ritch,Julie McColl
• Publisher : Emerald Group Publishing
• Release Date : 2021-03-01
• Total pages : 252
• ISBN : 9781839095542
• File Size : 21,7 Mb
• Total Download : 436
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Download New Perspectives on Critical Marketing and Consumer Society in PDF, Epub, and Kindle

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

• Author : Lorne Cummings,Christopher Patel
• Publisher : Emerald Group Publishing
• Release Date : 2009-04-16
• Total pages : 232
• ISBN : 9781848552548
• File Size : 42,8 Mb
• Total Download : 276
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Download Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context in PDF, Epub, and Kindle

Examines the attitudes of managers and managerial students in Australia, China and Indonesia toward the perceived 'prominence' and 'salience' of selected organisational stakeholders, and their subsequent 'class'.

• Author : Kwok Leung,Steven White
• Publisher : Springer Science & Business Media
• Release Date : 2007-05-08
• Total pages : 544
• ISBN : 9781402079320
• File Size : 53,5 Mb
• Total Download : 171
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Download Handbook of Asian Management in PDF, Epub, and Kindle

Our understanding of management in Asia has not kept pace with the demands of managers and students. The Handbook of Asian Management provides in-depth critical reviews of central topics in strategy and organizational behavior research in Asian contexts. Leading scholars take stock of what has been learned and give clear directions towards greater rigor and relevance for research in this region.

• Author : Kent Deng
• Publisher : BoD – Books on Demand
• Release Date : 2010-10-05
• Total pages : 172
• ISBN : 9789533071923
• File Size : 41,5 Mb
• Total Download : 124
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Download Globalization in PDF, Epub, and Kindle

This is a collective volume on present-day globalisation with nine chapters from authors of several academic disciplines. It covers wide aspects, ranging from the nature, impact, challenges and implications of globalisation to responses from a country or community when facing globalisation today or tomorrow. Policy suggestions are also made. This book will hence help the reader to understand the currently debated issues.

• Author : Richard Fletcher,Heather Crawford
• Publisher : Pearson Higher Education AU
• Release Date : 2013-08-28
• Total pages : 747
• ISBN : 9781442561250
• File Size : 51,9 Mb
• Total Download : 196
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Download International Marketing: An Asia-Pacific Perspective in PDF, Epub, and Kindle

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

• Author : Kemi Ogunyemi,Vanessa Burgal
• Publisher : Emerald Group Publishing
• Release Date : 2022-07-06
• Total pages : 296
• ISBN : 9781802628395
• File Size : 48,9 Mb
• Total Download : 976
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Download Products for Conscious Consumers in PDF, Epub, and Kindle

Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.

• Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
• Publisher : SAGE
• Release Date : 2020-10-05
• Total pages : 576
• ISBN : 9781529738575
• File Size : 48,8 Mb
• Total Download : 697
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Download The SAGE Handbook of Marketing Ethics in PDF, Epub, and Kindle

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

• Author : William M. Pride,O. C. Ferrell,Brian Lukas,Sharon Schembri,Outi Niininen,Riza Casidy
• Publisher : Cengage AU
• Release Date : 2017-09
• Total pages : 632
• ISBN : 9780170386180
• File Size : 16,5 Mb
• Total Download : 124
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Download Marketing Principles with Student Resource Access 12 Months in PDF, Epub, and Kindle

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

• Author : Ta?k?ran, Nurdan Öncel
• Publisher : IGI Global
• Release Date : 2015-02-28
• Total pages : 509
• ISBN : 9781466681262
• File Size : 15,9 Mb
• Total Download : 288
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Download Handbook of Research on Effective Advertising Strategies in the Social Media Age in PDF, Epub, and Kindle

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.