Emotional Ai And Human Ai Interactions In Social Networking
If you want to download Emotional Ai And Human Ai Interactions In Social Networking book in PDF, ePub and kindle or read online directly from your devices, click Download button to get Emotional Ai And Human Ai Interactions In Social Networking book now. This site is like a library, Use search box in the widget to get ebook that you want.
Emotional AI and Human-AI Interactions in Social Networking
- Author : Muskan Garg,Deepika Koundal
- Publisher : Elsevier
- Release Date : 2023-09-01
- Total pages : 0
- ISBN : 9780443190971
- File Size : 19,9 Mb
- Total Download : 954
- DOWNLOAD BOOK
Download Emotional AI and Human-AI Interactions in Social Networking in PDF, Epub, and Kindle
Emotional AI and Human-AI Interactions in Social Networking makes readers aware of recent progress in this integrated discipline. Filling the existing vacuum in research in artificial intelligence with the application of social science, this book provides in-depth knowledge of human-AI interactions with social networking and increased use of the internet. Chapters integrating Emotional Artificial Intelligence, examining behavioral interventions, compassion, education, and healthcare, as well as social cognitive networking, including social brain networks, play a pivotal role in enhancing interdisciplinary studies in the field of social neuroscience and Emotional AI. This volume is a must for those wanting to dive into this exciting field of social neuroscience AI. Serves as a guide on social cognitive neuroscience for mental health and emotional AI for behavioral interventions Details various technologies of human-AI interactions with social networking Includes sections on emotional AI in behavioral interventions, compassion, education and healthcare
Emotional AI
- Author : Andrew McStay
- Publisher : SAGE
- Release Date : 2018-05-08
- Total pages : 248
- ISBN : 9781526451309
- File Size : 39,6 Mb
- Total Download : 219
- DOWNLOAD BOOK
Download Emotional AI in PDF, Epub, and Kindle
What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book: Provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots Demonstrates through empirical research how ‘empathic media’ have been developed and introduced both by start-ups and global tech corporations such as Facebook Helps readers understand the potential implications on everyday life and social relations through examples such as video-gaming, facial coding, virtual reality and cities Calls for a more critical approach to the rollout of emotional AI in public and private spheres Combining established theory with original analysis, this book will change the way students view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, the social sciences and beyond.
The Feeling Economy
- Author : Roland T. Rust,Ming-Hui Huang
- Publisher : Springer Nature
- Release Date : 2021-01-19
- Total pages : 179
- ISBN : 9783030529772
- File Size : 26,5 Mb
- Total Download : 784
- DOWNLOAD BOOK
Download The Feeling Economy in PDF, Epub, and Kindle
As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading.
Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications
- Author : Tareq Ahram and Redha Taiar
- Publisher : AHFE International
- Release Date : 2022-04-22
- Total pages : 853
- ISBN : 9781792389894
- File Size : 9,8 Mb
- Total Download : 605
- DOWNLOAD BOOK
Download Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future Applications in PDF, Epub, and Kindle
Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications Proceedings of the 7th International Conference on Human Interaction and Emerging Technologies, IHIET-AI 2022, April 21–23, 2022, Lausanne, Switzerland
Intelligent Human Computer Interaction
- Author : Madhusudan Singh,Dae-Ki Kang,Jong-Ha Lee,Uma Shanker Tiwary,Dhananjay Singh,Wan-Young Chung
- Publisher : Springer Nature
- Release Date : 2021-02-05
- Total pages : 514
- ISBN : 9783030684495
- File Size : 12,5 Mb
- Total Download : 710
- DOWNLOAD BOOK
Download Intelligent Human Computer Interaction in PDF, Epub, and Kindle
The two-volume set LNCS 12615 + 12616 constitutes the refereed proceedings of the 12th International Conference on Intelligent Human Computer Interaction, IHCI 2020, which took place in Daegu, South Korea, during November 24-26, 2020. The 75 full and 18 short papers included in these proceedings were carefully reviewed and selected from a total of 185 submissions. The papers were organized in topical sections named: cognitive modeling and system; biomedical signal processing and complex problem solving; natural language, speech, voice and study; algorithm and related applications; crowd sourcing and information analysis; intelligent usability and test system; assistive living; image processing and deep learning; and human-centered AI applications.
Conversational AI for Natural Human-Centric Interaction
- Author : Svetlana Stoyanchev,Stefan Ultes,Haizhou Li
- Publisher : Springer Nature
- Release Date : 2022-10-31
- Total pages : 303
- ISBN : 9789811955389
- File Size : 21,8 Mb
- Total Download : 988
- DOWNLOAD BOOK
Download Conversational AI for Natural Human-Centric Interaction in PDF, Epub, and Kindle
This book includes peer-reviewed articles from the 12th International Workshop on Spoken Dialogue System Technology, IWSDS 2021, Singapore. Nowadays, dialogue systems or conversational agents have become one of the most important mechanisms for human-computer or human-robot interaction that has been widely adopted as new paradigm for many applications, companies, and final users. On the other hand, recent advances in natural language processing, understanding and generation, as well as a continuous increasing computational power and large number of resources and data, have brought important and consistent improvements to the capabilities of dialogue systems enabling users to have more productive and enjoyable interactions. However, on the threshold of a new decade, the current state of the art shows important areas where improvements are needed such as incorporation of ground-based knowledge, personality, emotions, and adaptability, as well as automatic mechanisms for objective, robust and fast evaluations, especially in the context of developing social and e-health applications. In this 12th edition of the International Workshop on Spoken Dialogue Systems (IWSDS), “Conversational AI for natural human-centric interaction“ compiles and presents a synopsis on current global research efforts to push forward the state of the art in dialogue technologies, including advances to the classical problems of dialogue management, language generation and understanding, personalisation and generation, spokena and multimodal interaction, dialogue evaluation, dialogue modelling and applications, as well as topics related to chatbots and conversational agent technologies.
The Emerald Handbook of Computer-Mediated Communication and Social Media
- Author : Jeremy Harris Lipschultz,Karen Freberg,Regina Luttrell
- Publisher : Emerald Group Publishing
- Release Date : 2022-06-27
- Total pages : 848
- ISBN : 9781800715974
- File Size : 42,8 Mb
- Total Download : 654
- DOWNLOAD BOOK
Download The Emerald Handbook of Computer-Mediated Communication and Social Media in PDF, Epub, and Kindle
Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Social and Emotional Learning and Complex Skills Assessment
- Author : Yuan 'Elle' Wang,Srećko Joksimović,Maria Ofelia Z. San Pedro,Jason D. Way,John Whitmer
- Publisher : Springer Nature
- Release Date : 2022-08-24
- Total pages : 341
- ISBN : 9783031063336
- File Size : 33,8 Mb
- Total Download : 146
- DOWNLOAD BOOK
Download Social and Emotional Learning and Complex Skills Assessment in PDF, Epub, and Kindle
In this book, we primarily focus on studies that provide objective, unobtrusive, and innovative measures (e.g., indirect measures, content analysis, or analysis of trace data) of SEL skills (e.g., collaboration, creativity, persistence), relying primarily on learning analytics methods and approaches that would potentially allow for expanding the assessment of SEL skills and competencies at scale. What makes the position of learning analytics pivotal in this endeavor to redefine measurement of SEL skills are constant changes and advancements in learning environments and the quality and quantity of data collected about learners and the process of learning. Contemporary learning environments that utilize virtual and augmented reality to enhance learning opportunities accommodate for designing tasks and activities that allow learners to elicit behaviors (either in face-to-face or online context) not being captured in traditional educational settings. Novel insights provided in the book span across diverse types of learning contexts and learner populations. Specifically, the book addresses relevant and emerging theories and frameworks (in various disciplines such as education, psychology, or workforce) that inform assessments of SEL skills and competencies. In so doing, the book maps the landscape of the novel learning analytics methods and approaches, along with their application in the SEL assessment for K-12 learners as well as adult learners. Critical to the notion of the SEL assessment are data sources. In that sense, the book outlines where and how data related to learners' 21st century skills and competencies can be measured and collected. Linking theory to data, the book further discusses tools and methods that are being used to operationalize SEL and link relevant skills and competencies with cognitive assessment. Finally, the book addresses aspects of generalizability and applicability, showing promising approaches for translating research findings into actionable insights that would inform various stakeholders (e.g., learners, instructors, administrators, policy makers).
Leveraging Advances in Social Network Thinking for National Security
- Author : National Academies of Sciences, Engineering, and Medicine,Division of Behavioral and Social Sciences and Education,Board on Behavioral, Cognitive, and Sensory Sciences
- Publisher : National Academies Press
- Release Date : 2018-06-07
- Total pages : 77
- ISBN : 9780309473828
- File Size : 46,8 Mb
- Total Download : 462
- DOWNLOAD BOOK
Download Leveraging Advances in Social Network Thinking for National Security in PDF, Epub, and Kindle
Beginning in October 2017, the National Academies of Sciences, Engineering, and Medicine organized a set of workshops designed to gather information for the Decadal Survey of Social and Behavioral Sciences for Applications to National Security. The third workshop focused on advances in social network thinking, and this publication summarizes the presentations and discussions from this workshop.
Mediatisation of Emotional Life
- Author : Katarzyna Kopecka-Piech,Mateusz Sobiech
- Publisher : Taylor & Francis
- Release Date : 2022-05-31
- Total pages : 266
- ISBN : 9781000589351
- File Size : 41,5 Mb
- Total Download : 310
- DOWNLOAD BOOK
Download Mediatisation of Emotional Life in PDF, Epub, and Kindle
This volume brings together an international team of authors to investigate a wide range of issues concerning the fundamental role of media technologies in shaping contemporary emotional life. Chapters explore key aspects of the mediatisation of emotional life, feelings and interpersonal relations: love, intimacy, loneliness, friendship, family relations, erotic, sexual and romantic experiences. The authors explain the key aspects of strong user–media relationships and human relationships based on media use and investigate problems such as the formation of identity based on social media, the role of communication applications and the effects of mobile and locative media on our relationships, as well as artificial intelligence, on our perception of our emotions. With a focus on new media, the book also draws on the scope of traditional media that express and shape emotions, taking into account the classic approaches to emotionality of messages from the perspective of film creators and recipients. This cutting-edge collection will be of interest to scholars and students of media and communication studies, especially digital media and new technologies, psychology, pedagogy, sociology of everyday life and cultural studies.
The Adoption and Effect of Artificial Intelligence on Human Resources Management
- Author : Pallavi Tyagi,Naveen Chilamkurti,Simon Grima,Kiran Sood,B. Balamurugan
- Publisher : Emerald Group Publishing
- Release Date : 2023-02-10
- Total pages : 236
- ISBN : 9781803820293
- File Size : 19,9 Mb
- Total Download : 978
- DOWNLOAD BOOK
Download The Adoption and Effect of Artificial Intelligence on Human Resources Management in PDF, Epub, and Kindle
Emerald Studies In Finance, Insurance, And Risk Management 7 explores how AI and Automation enhance the basic functions of human resource management.
Expressly Human
- Author : Mark Changizi,Tim Barber
- Publisher : BenBella Books
- Release Date : 2022-07-26
- Total pages : 210
- ISBN : 9781637740491
- File Size : 47,8 Mb
- Total Download : 806
- DOWNLOAD BOOK
Download Expressly Human in PDF, Epub, and Kindle
Good communication, conventional wisdom suggests, is calm, logical, rational. Emotions, we’re told, just get in the way. But what if this is backwards? What if those emotional overtones are the main messages we’re sending to one another, and all that logical language is just window dressing? Over billions of years of evolution, animals have become increasingly sophisticated and increasingly sentient. In the process, they evolved emotions, which helped improve their odds of survival in complex situations. These emotions were, at first, purely internal. But at some point, social animals began expressing their emotions, in increasingly dramatic ways. These emotional expressions could accurately reflect internal emotions (smiling to express happiness)—or they could be quite different (smiling to cover up that you’re actually furious, but can’t tell your boss that). Why did once-stone-faced animals evolve to be so emotionally expressive—to be us? The answer, as evolutionary neurobiologist Mark Changizi and mathematician Tim Barber reveal, is that emotional expressions are our first and most important language—one that allows us, as social animals, to engage in highly sophisticated communications and negotiations. Expressly Human introduces an original theory that explains, from first principles, how the broad range of emotional expressions evolved, and provides a Rosetta Stone for human communication. It will revolutionize the way you see every social interaction, from deciding who gets the last slice of pizza to multimillion-dollar business negotiations, and change your definition of what makes us human.
Interaction Ritual Chains
- Author : Randall Collins
- Publisher : Princeton University Press
- Release Date : 2014-05-06
- Total pages : 464
- ISBN : 9781400851744
- File Size : 30,7 Mb
- Total Download : 775
- DOWNLOAD BOOK
Download Interaction Ritual Chains in PDF, Epub, and Kindle
Sex, smoking, and social stratification are three very different social phenomena. And yet, argues sociologist Randall Collins, they and much else in our social lives are driven by a common force: interaction rituals. Interaction Ritual Chains is a major work of sociological theory that attempts to develop a "radical microsociology." It proposes that successful rituals create symbols of group membership and pump up individuals with emotional energy, while failed rituals drain emotional energy. Each person flows from situation to situation, drawn to those interactions where their cultural capital gives them the best emotional energy payoff. Thinking, too, can be explained by the internalization of conversations within the flow of situations; individual selves are thoroughly and continually social, constructed from the outside in. The first half of Interaction Ritual Chains is based on the classic analyses of Durkheim, Mead, and Goffman and draws on micro-sociological research on conversation, bodily rhythms, emotions, and intellectual creativity. The second half discusses how such activities as sex, smoking, and social stratification are shaped by interaction ritual chains. For example, the book addresses the emotional and symbolic nature of sexual exchanges of all sorts--from hand-holding to masturbation to sexual relationships with prostitutes--while describing the interaction rituals they involve. This book will appeal not only to psychologists, sociologists, and anthropologists, but to those in fields as diverse as human sexuality, religious studies, and literary theory.
On the “Human” in Human-Artificial Intelligence Interaction
- Author : Stefano Triberti,Davide La Torre,Jianyi Lin,Ilaria Durosini,Manuel Ruiz Galan
- Publisher : Frontiers Media SA
- Release Date : 2022-02-10
- Total pages : 126
- ISBN : 9782889743223
- File Size : 47,8 Mb
- Total Download : 155
- DOWNLOAD BOOK
Download On the “Human” in Human-Artificial Intelligence Interaction in PDF, Epub, and Kindle
PDF book entitled On the “Human” in Human-Artificial Intelligence Interaction written by Stefano Triberti,Davide La Torre,Jianyi Lin,Ilaria Durosini,Manuel Ruiz Galan and published by Frontiers Media SA which was released on 2022-02-10 with total hardcover pages 126, the book become popular and critical acclaim.
ECIAIR 2021 3rd European Conference on the Impact of Artificial Intelligence and Robotics
- Author : Prof Florinda Matos
- Publisher : Academic Conferences and publishing limited
- Release Date : 2021-11-18
- Total pages : 229
- ISBN : 9781914587238
- File Size : 49,6 Mb
- Total Download : 478
- DOWNLOAD BOOK
Download ECIAIR 2021 3rd European Conference on the Impact of Artificial Intelligence and Robotics in PDF, Epub, and Kindle
PDF book entitled ECIAIR 2021 3rd European Conference on the Impact of Artificial Intelligence and Robotics written by Prof Florinda Matos and published by Academic Conferences and publishing limited which was released on 2021-11-18 with total hardcover pages 229, the book become popular and critical acclaim.
A Guided Tour of Artificial Intelligence Research
- Author : Pierre Marquis,Odile Papini,Henri Prade
- Publisher : Springer Nature
- Release Date : 2020-05-08
- Total pages : 575
- ISBN : 9783030061708
- File Size : 51,7 Mb
- Total Download : 294
- DOWNLOAD BOOK
Download A Guided Tour of Artificial Intelligence Research in PDF, Epub, and Kindle
The purpose of this book is to provide an overview of AI research, ranging from basic work to interfaces and applications, with as much emphasis on results as on current issues. It is aimed at an audience of master students and Ph.D. students, and can be of interest as well for researchers and engineers who want to know more about AI. The book is split into three volumes: - the first volume brings together twenty-three chapters dealing with the foundations of knowledge representation and the formalization of reasoning and learning (Volume 1. Knowledge representation, reasoning and learning) - the second volume offers a view of AI, in fourteen chapters, from the side of the algorithms (Volume 2. AI Algorithms) - the third volume, composed of sixteen chapters, describes the main interfaces and applications of AI (Volume 3. Interfaces and applications of AI). This third volume is dedicated to the interfaces of AI with various fields, with which strong links exist either at the methodological or at the applicative levels. The foreword of this volume reminds us that AI was born for a large part from cybernetics. Chapters are devoted to disciplines that are historically sisters of AI: natural language processing, pattern recognition and computer vision, and robotics. Also close and complementary to AI due to their direct links with information are databases, the semantic web, information retrieval and human-computer interaction. All these disciplines are privileged places for applications of AI methods. This is also the case for bioinformatics, biological modeling and computational neurosciences. The developments of AI have also led to a dialogue with theoretical computer science in particular regarding computability and complexity. Besides, AI research and findings have renewed philosophical and epistemological questions, while their cognitive validity raises questions to psychology. The volume also discusses some of the interactions between science and artistic creation in literature and in music. Lastly, an epilogue concludes the three volumes of this Guided Tour of AI Research by providing an overview of what has been achieved by AI, emphasizing AI as a science, and not just as an innovative technology, and trying to dispel some misunderstandings.
Explainable Human-AI Interaction
- Author : Sarath Sreedharan,Anagha Kulkarni,Subbarao Kambhampati
- Publisher : Morgan & Claypool Publishers
- Release Date : 2022-01-24
- Total pages : 184
- ISBN : 9781636392905
- File Size : 21,6 Mb
- Total Download : 504
- DOWNLOAD BOOK
Download Explainable Human-AI Interaction in PDF, Epub, and Kindle
From its inception, artificial intelligence (AI) has had a rather ambivalent relationship with humans—swinging between their augmentation and replacement. Now, as AI technologies enter our everyday lives at an ever-increasing pace, there is a greater need for AI systems to work synergistically with humans. One critical requirement for such synergistic human‒AI interaction is that the AI systems' behavior be explainable to the humans in the loop. To do this effectively, AI agents need to go beyond planning with their own models of the world, and take into account the mental model of the human in the loop. At a minimum, AI agents need approximations of the human's task and goal models, as well as the human's model of the AI agent's task and goal models. The former will guide the agent to anticipate and manage the needs, desires and attention of the humans in the loop, and the latter allow it to act in ways that are interpretable to humans (by conforming to their mental models of it), and be ready to provide customized explanations when needed. The authors draw from several years of research in their lab to discuss how an AI agent can use these mental models to either conform to human expectations or change those expectations through explanatory communication. While the focus of the book is on cooperative scenarios, it also covers how the same mental models can be used for obfuscation and deception. The book also describes several real-world application systems for collaborative decision-making that are based on the framework and techniques developed here. Although primarily driven by the authors' own research in these areas, every chapter will provide ample connections to relevant research from the wider literature. The technical topics covered in the book are self-contained and are accessible to readers with a basic background in AI.
Managing Social Robotics and Socio-cultural Business Norms
- Author : Anshu Saxena Arora,Sabine Jentjens,Amit Arora,John R. McIntyre,Mohamad Sepehri
- Publisher : Springer Nature
- Release Date : 2022-08-21
- Total pages : 206
- ISBN : 9783031048678
- File Size : 11,7 Mb
- Total Download : 533
- DOWNLOAD BOOK
Download Managing Social Robotics and Socio-cultural Business Norms in PDF, Epub, and Kindle
This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many challenges facing technological expansion, including a true understanding of abstract concepts, transfer of knowledge to novel application problems, transparency and security guarantees, and distinguishing between random and logically meaningful relationships. While machines are valuable tools, only humans are capable of recognizing values which are the key to ethics and socio-cultural norms. Further, human virtues such as emotional intelligence, wisdom, and courage are required for decision making in many (private and professional) situations where machines would lead to sub-optimal and/or ethically questionable business outcomes. This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack. It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI. For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.
Social Cure During COVID-19: The Role of Social Connections, Social Networks and Digital Technologies
- Author : Tushar Singh,Aqeel Khan,Kavita Pandey,Shruti Tewari,Sunil K. Verma
- Publisher : Frontiers Media SA
- Release Date : 2022-09-21
- Total pages : 111
- ISBN : 9782832500217
- File Size : 37,6 Mb
- Total Download : 314
- DOWNLOAD BOOK
Download Social Cure During COVID-19: The Role of Social Connections, Social Networks and Digital Technologies in PDF, Epub, and Kindle
PDF book entitled Social Cure During COVID-19: The Role of Social Connections, Social Networks and Digital Technologies written by Tushar Singh,Aqeel Khan,Kavita Pandey,Shruti Tewari,Sunil K. Verma and published by Frontiers Media SA which was released on 2022-09-21 with total hardcover pages 111, the book become popular and critical acclaim.
Emotional Design in Human-Robot Interaction
- Author : Hande Ayanoğlu,Emília Duarte
- Publisher : Springer Nature
- Release Date : 2019-09-09
- Total pages : 199
- ISBN : 9783319967226
- File Size : 10,9 Mb
- Total Download : 477
- DOWNLOAD BOOK
Download Emotional Design in Human-Robot Interaction in PDF, Epub, and Kindle
While social robots participation increases in everyday human life, their presence in diverse contexts and situations is expected. At the same point, users tend to become more demanding regarding their roles, abilities, behaviour and appearance. Thus, designers and developers are confronted with the need to design more sophisticated robots that can produce such a positive reaction from users so as to become well accepted in various cases of use. Like this, Human-Robot Interaction has become a developing area. Emotions are an important part in human life, since they mediate the interaction with other humans, entities and/or products. In recent years, there has been an increase in the importance of emotions applied to the design field, giving rise to the so-called Emotional Design area. In the case of Human-Robot Interaction, the emotional design can help to elicit (e.g., pleasurable) or prevent (e.g., unpleasant) emotional/affective reactions/responses. This book gives a practical introduction to emotional design in human-robot interaction and supports designers with knowledge and research tools to help them take design decisions based on a User-Centred Design approach. It should also be useful to people interested in design processes, even if not directly related to the design of social robots but, instead, to other technology-based artefacts. The text is meant as a reference source with practical guidelines and advice for design issues.
Cross-Cultural Social Media Marketing
- Author : Emi Moriuchi
- Publisher : Emerald Group Publishing
- Release Date : 2021-06-22
- Total pages : 160
- ISBN : 9781838671778
- File Size : 50,5 Mb
- Total Download : 778
- DOWNLOAD BOOK
Download Cross-Cultural Social Media Marketing in PDF, Epub, and Kindle
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.